Policy Target
Sociocultural norms and moral values around financial transactions

EVIDENCE-BASED STRATEGY
Initiatives contextualize the sociocultural appropriateness of financial practices and programs. Service providers have a clear, shared understanding of why some population groups – even when struggling financially – feel responsible and obliged to provide financial support and ensure financial wellbeing of their peers, friends, and relatives.
SAMPLE INDICATORS
- Number/percentage of people who report difficulties in refusing to lend money to family and friends
- Number/percentage of people feeling confident they can turn to relatives and friends for financial emergencies
- Periodic staff training programs and learning opportunities about recognition and respect of diverse sociocultural norms and expectations around financial practices
